Prospective
Chosen Reading and Summaries
Journey Map for Abbey
Study of the most Effective of the 5 ways to well being
Chosen
A screen capture from a video of passengers reacting to an installation piece by UN Women. This was to bring awareness to the public about the sexual violation of female commuters on Mexico City trains.
I chose this because it is so outside the box. They could have just done a print campaign but I don't believe it would have generated as much debate as this controversial piece. I think this achieves the aim to gain awareness, and empathy from male passengers by placing them in the uncomfortable situation these women were/are in on a daily basis.
Week Two
Prospective
I found this campaign and the london poetry one inspired our direction
Reflecting on the week that was with my interdisciplinary exchange group.
I looked a lot at kindness again and this idea of being the positive change you want to see came up.
Chosen
I really liked this image because of the contradictory behaviour I witnessed. four young boys vacated their seat they were in together for a mother with a pram, and the elderly man was busy messing around with his phone while his wife was trying to talk to him.
Prospective
Looking at more legible handwritten typefaces for the more personal touch for the details about Mildred.
Chosen
I chose this image because it showed all the stages of what was happening during the week.
trial printing, feedback, changing the document to accommodate feedback.
Prospective
Chosen
I chose this one because it makes it seem final seeing our project in the box, all handed in.
Prospective
This week was very much about Idea generation. Seeing these two people simultaneously smoking in separate bus shelters made me think maybe one etiquette we could address is not smoking in the bus shelters.
Chosen
I chose this one because it shows the ideas as a work in progress. It is more of the thinking aspect synonymous with the stage we are at. Back to the drawing board.
Week Six
This week was very much about Idea generation. Seeing these two people simultaneously smoking in separate bus shelters made me think maybe one etiquette we could address is not smoking in the bus shelters.
This just goes to show how ineffective the bugbear campaign from 2014 was. the poster is so small and facing outwards!
Half of this week was spent looking into old fashioned educational films based off the idea that Bethesda used in the game fallout. It seems this avenue has been explored by other transport etiquette campaigns, however poorly.
Chosen
I chose this one because it shows the ideas as a work in progress. It is more of the thinking aspect synonymous with the stage we are at. Back to the drawing board.
Week Six
Prospective
This week I came with the idea of the campaign being centered around the idea of putting yourself in someone elses shoes. Also trying to focus on the positive aspect rather then the negative, so a badge of honour rather then a mark of shame.
Chosen
This was the phrase of the week for me.
Week Seven
This week I came with the idea of the campaign being centered around the idea of putting yourself in someone elses shoes. Also trying to focus on the positive aspect rather then the negative, so a badge of honour rather then a mark of shame.
Chosen
This was the phrase of the week for me.
Week Seven
Prospective
This week my focus was on naming the app and developing some ideas for touch points.
Week Eight
Week Nine
This week my focus was on naming the app and developing some ideas for touch points.
Chosen
I have chosen this as it is the most recent development in the line of logo ideas. It is working much better than the longer version. We got some advice that maybe stacking the words with more emphasis on Fare would work better.
Prospective
More development and feedback on touch points, colour schemes, logo, Typeface.
Chosen
Displaying a more simple, happier time when we thought we were on track...
More development and feedback on touch points, colour schemes, logo, Typeface.
Displaying a more simple, happier time when we thought we were on track...
Week Nine
Prospective
This was a really hard week. Total change of direction after getting slammed on Friday and Tuesday.
Week Ten
This was a really hard week. Total change of direction after getting slammed on Friday and Tuesday.
Bloody seatoun bus cancelled yet again! Late for being early. Get it together Go Welllington
Chosen
Finally some progress
Prospective
This week has been all about developing the comic book style further
Chosen
I am getting to the point there is nothing left in the tank.
Week ElevenThis week has been all about developing the comic book style further
https://10000bigones.files.wordpress.com/2012/05/burned-out.jpg?w=529
https://vectortoons.com/wp-content/uploads/2015/04/exhausted-collection-sarah-005.jpg
https://i1.wp.com/chinesehacks.com/wp-content/uploads/2011/07/burnedout.jpg?fit=423%2C345
http://www.christianitytoday.com/images/76461.jpg?w=620
I am getting to the point there is nothing left in the tank.
Prospective
This week has been rough but I'm going for it... now I have a task to focus on, a solid idea, and set style. Every waking minute dedicated to pulling it off!
https://media.licdn.com/mpr/mpr/AAEAAQAAAAAAAAk2AAAAJGMyYjQ0NzE4LTc4ZTMtNDlkZS1hNDQ3LWE1ZmI2NzVhNDViMA.png
The end is near!
Chosen
This week was about developing something to go with the headlines I wrote. It was going to be a billboard but it definitely works better with the bus, as i can incorporate my earlier idea of using printed image and reality cross over with the early lady on the door.
This week has been rough but I'm going for it... now I have a task to focus on, a solid idea, and set style. Every waking minute dedicated to pulling it off!
The end is near!
Chosen
This week was about developing something to go with the headlines I wrote. It was going to be a billboard but it definitely works better with the bus, as i can incorporate my earlier idea of using printed image and reality cross over with the early lady on the door.
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