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Diagram of Influence
This diagram focuses on who we are trying to influence, what we are trying to get them to do and the barriers stopping them from doing what we want them to do.
Then it expands out to their motivations, positive and negative influences, the benefits of them doing what we want, allies that can help and competitors. The Narrative is the journey they will go through to overcome those barriers. This is the different touchpoints, before during and after.












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