Trying the half tone - hero stance design style -
I am not liking these designs as they 'feel' childish. Our target audience is working class men and woman which sit on cellphones on busses. They are too busy on their phones to take notice of their surroundings so we want the app to notify them if they can help.
Glued to the screen ?
None of these concepts are working or coming together that well. Maybe it is a combination of the message we are trying to portray and the designs just not working that well, I think the current colour scheme needs to go as well.
We are leaving the app for now and going to develop the touch-points into a brand identity before taking the app any further.
Leaving it a day and coming back a bit more fresh -
Working on this style. Currently it is very grunge and dark but I think the use of the cape over things which relate to public transport is interesting and does get through the ideas better. The design style isn't there but the concept is developing.
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