Target Audience

Young Commuters

Our target audience is young to mid-age bus commuters who are too busy on their phones and often have headphones in to block out the world. These commuters take up the priority and front seats of the bus, and are unaware when someone boards who needs a seat more. The barrier is they are not taking notice. 

They range widely from high-school, university, and working aged people. The main people to target would be the lower end of that spectrum. The age group which may not have been taught the proper public transport etiquette of standing up for your elders.