Bus concept:
We decided the touchpoint of the bus was going to be a key awareness for our campaign and app.
Satina had been trying to come up with some bus decals but I believed it needed to be bigger and bolder, so here I have blown up the bus idea -
Satina is working on some text, sub-lines, quotes, messages and info which I can incorporate into my designs as well, with these the concept should become clearer.
I used some of Satina's original illustrations here and developed these further -
LOGO developed:
- Cleaner
- Simplier
- Still represents snapper and the shape of a bus which is key to the 'super snap' concept.
Issue with this is creating a variation to go in a square for an app.
Looking at comic-books -
The comic style is very simplistic but well executed, I was using different comic presidents to inform what I can create in the similar style.
Bus stop billboard developed:
Satina is coming up with some text about the poster for me to add into this. I am hoping all the touch-points should be coming together now, this bus stop advert is taken a lot further but I believe it tells a clearer message already about what the app will do.
This is an initial concept idea. It is only the beginning and there is far to go with this.
Context image:
Developing pamphlet for elderly:
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