Touchpoints

Touch points

Physical mailers - Elderly & Disabled

This outlines the benefits and changes to public transport that supersnap is implementing. This will hopefully encourage elderly and disabled people to use public transport more often, as well as make them feel more valued and cared for. We are using nostalgia of a better time to bring a wholesome feel to the supersnap brand. The comic style has been reigned in slightly to be more inclusive of elderly, so they don't think its not for me. Also the image used is very racially inclusive. The image on back and the first line of the text really punch home the purpose of supersnap in the Comic book tone.

Bus Side Comic Strip and blue bus

This is to really engage people, creating curiosity over what the campaign is about. It is impactful, and can be seen from a mile away. Elements of it break the frame of not only the comic, but the buses form, making the oridinary unfamiliar.  The usual yellow of the bus is replaced with supersnap blue for the same reason. The comic strip on the side tells the narrative of the supersnap journey. The first frame uses a mix of reality and illustration, with a transparent halftone allowing the actual bus door to be part of the narrative. The illustrated elderly woman appears to be boarding. This draws you from reality into the comic both when you read it and when you board the bus.

Bus Interior

This flows on from the exterior of the bus, giving the feeling that the passengers are now part of the narrative on the side of the bus. This is an indication to them of what is expected, but done in a playful and fun way. Rather than focusing on guilt trips we are making the passengers comic book heroes.

Bus stop & Bus Poster

These are targeting the commuters who will see the bus, giving context to the bus and providing more information on the campaign. These work on two levels. As a far away read you get the gist of the campaign from the image narrative and headline/strap line. If you have more time you can read further information about the campaign, the app and it's additional benefits.The style is carefully balancing the chaotic aesthetic of a comic book.

The App
Our main touch point which all others are promoting. The supersnap app in short allows you to top up, tag on and most importantly take notice. It is an alert system, for passengers distracted by their phones and headphones, letting them know when they need to be a hero and give up their seat. We have included additional benefits in order to make the app worth the space it requires on your phone.