Week 3 - Class 5

Critique of brief from another group - 

This critique went really well, we received a lot of interesting feedback and critique to keep going but the design needs a lot of work to continue.

From here we planned a revamp - and re-order

We decided to re-order the work according to the journey and use images to outline Mildred's morning commute and tie in each section of the brief. 

Visual Brief Developed

Here we have developed the visual brief into a formed document, currently it is in the very basic stages but we are feeling positive about the text being well-resolved.

Reflective Image of the Week

This week the diamond flew wide open. We developed and presented a broadened issue and new objectives with other groups and gained some really positive feedback! 

- Kristen

Lecture 4 - Week 2

Discussion with the lecturers, one part of the advice is to swing our topic wide open and look at alternatives to public transport and the other is continue investigating along the lines of public transport edict.

We then started looking at the topic and what the brief needs and created a plan for an initial brief -

We presented this to another group which gave positive feedback and really encouraged us to continue along the lines of this brief with many possibilities.

To do:

- Refine user journey 

- Develop brief on what we started and form into an A5 booklet, it is also vital to reference information and facts!

Initiatives for better wellbeing when traveling

Transport for London - Travel Better London

https://www.theguardian.com/uk-news/2013/sep/30/transport-for-london-poetry-etiquette-commuters



Getting poetry out to commuter to make the environment better through the use of poetry.

Focuses on behaviour which causes people to not enjoy their daily commute these posters express humour and address a problem for most in a light hearted manner 

Developed User Persona

Newspaper Article + prior research

Article for class tomorrow, Satina and I are both doing one each, our different ideas for the topic vary and we are both doing our 'ideal' plan and then in class will select which overall theme and continue to run with that. 

I found a lot of interesting articles on this topic specifically addressed in the article - 

Barrier research - 

Finalised Article -

Lecture 3 - Week 2

Begining the define phase. 

Today we looked at all of the research we have undertaken and have refined these ideas.

SLIP exercise 

Refining points - 

Creating a problem - Barrier - Solution diagram 

To do from here: 

- Empathy Map 

- Research all the barriers 

- Personae 2 each - Kristen create one similar to herself but male and a working class male, and Satina similar to herself, and a elderly lady? 

- News headline page 

Secondary Research - Wellbeing

What makes healthy well-being? 

https://www.mentalhealth.org.nz/assets/Five-Ways-downloads/mentalhealth-5waysBP-web-single-2015.pdf

This is an interesting source from the mental health organisation NZ, this discusses well-being techniques and the best ways to have better well-being.

Once finding a problem of interest we need to start investigating some solutions to this issue where wellbeing isn't of a high standard.

Mind-map on issues within the city and ideas which could be addressed - 

Conducting Primary Research

Developing a questionnaire to ask people on the morning commute -

Thinking this survey although through will people actually want to partake in such a heavy questionnaire? Perhaps I will start with some simpler questions and progress from there.

Mind-map of fly on the wall primary investigation

I also experimented by trying to make eye contact with people on the bus for a whole journey. I managed to make 0 contact with anyone on the bus, including the people straight across from me. This made me question is it the people which don't want contact or they do but they're not 'brave' enough to try.

Is the above 'normal bus behaviour' positive for well-being? 

Cross-disciplinary exchange

Week One

My group has decided to meet after class every friday. We have 4 VCD students, a fashion and an industrial. We briefly discussed what our discipline assignments were, industrial are focusing on food and furniture and fashion on philosophy - the body and garments. It will be interesting to see how their assignments progress. Even within the VCD students we all seem to have chosen a different aspect of stress in the city. 



Week Two

We met up at the museum cafe and discussed what we have been up to this week. The group provided me with insights into their own commutes, proving all of my observations to be correct. Also Jose discussed, in Chile people bring their guitars on the bus and play music to help cultivate a more relaxed atmosphere - this links back to prior thoughts on using music to break the awkward silence like they do in elevators and bathrooms at fancy restaurants. I discussed my experience moving to a smaller house and having to decide what stuff was actually important, as Evie is focusing on moving to another country and having to decide what to take. I am beginning to understand more of what industrial designers do, with Jose's descriptions of an industrial designer actually designing the chocolate on the snickers bars so you know its a snickers by feel, and the modern serving coffee in a rounded glass was industrial designer making the people feel more warmth and cosiness from their coffee by the way they cup it in their hands. I was training to be a fashion designer in intermediate and college, but it is interesting to see what fashion designers do at a university level, with the freedom to explore more wearable art design than the functional bags, duvets, pillows, and garments we were allowed to design.



Week Three

I had to put in my apologies as I had an appointment to get to.

Week Four

It was only Me, Evie and Shaun. All VCD students. Me and Evie had already presented to the full lecture theatre and I had seen Shaun's presentation in class. We briefly discussed how we found the first part of the assignment and how we intended to proceed with the next part.







Week Five

It was really good seeing Rachel (Fashion) and Jose's (Industrial) work. Their projects are progressing at a much different pace to VCD. Rachel was showing us a tonne of drawings and her mood boards. She is exploring child-like cheery but affordable apparel for adults. I suggested one technique for creating an interesting pattern could be Marbling the dyes on water or shaving foam, or tie dying - although the tie dye look isnt what she is going for, she did have other looks created through play and art by children. 

Jose showed us a video his group had created about kitchen appliances coming to life and having feelings, then explained the concept is related to our relationship with food and the objects we use to make them. He said he will be focusing on the narrative and sentimentality of certain objects used around food. He is also creating something for children, but he is not quite sure which direction he is going in yet.

I shared my brief with the group and my ideas from our ideation sessions. The group was really impressed with the idea of an experience where you can gain empathy by being in the shoes of someone who requires the seat. Jose also picked up the other direction we could take from reading the brief which was more about getting people to socialise on the bus. He suggested facilitating a more social atmosphere, and we discussed some of the things i had found and thought of around that i.e Quiet car being a social car on the train or coffee club car, music being played. He seemed more interested in the psychology of why people don't want to socialise in this country and breaking down those barriers. They also really liked the idea of a pedal powered public transport.

Shaun was reluctant to share his ideas after mine, saying he felt his ideas were very literal or crazy, not innovative. He was encouraged and then shared they were looking at more of an event to get people active or a pop-up gym inside a shipping container, or even replacing all the bridges with monkey bars. Jose suggested perhaps scaring/surprising people into activity with a walkway where a cute animals on a sensor pop up and give you a fright.

Me and Jose ended up also discussing our Bevlab project for which we are in different groups and i shared with him a link to a packaging of the world site I found very inspiring. He told me about his concept of having collectible characters that come with backstories or children can write stories for. I told him about the Game of Awesome, a best award winning game which provides the child with some key details for which the child can base the story around. I suggested that maybe instead of little mystery toys it could be collectors cards with characters, locations, scenarios etc on them to facilitate a random story. these could be traded with friends or just combined with friends to write random stories.



Week Six

The group meeting was cancelled this week due to it being the last day of semester and hand-ins etc.


Week Seven

No Group meeting was arranged due to the scheduled one on Tuesday.


Week Eight

Rachel told us about how her project has changed. she has gone from doing pastels to vibrant bright colours in clashing combinations. She has restarted her project two weeks ago. It's not just graphic design that scrap their projects! Her project is wacky and fun, something our project needs to take a lead from.

Evie has also changed her focus to more child like and fun. Her target audience has changed from tertiary students to 10 year olds, in a class room playing a game about what to pack. I really like the tactile element she has with the velcro game. even the interactive website classroom game is cool. but perhaps the app is a bit redundant. Her best part of the idea is making the packing for camp fun.

I showed the group some of our earlier stuff and they agreed that the guilt tripping and Trojan horsing isn't going to work. however, they all giggled when I showed them more my recent red posters. "snapper cards suck" seemed evoke this reaction for the bluntness. they did seem to preferred the more positive messages though, particularly "Let's be fare acknowledging the unsung heroes of public transport" and "you don't need super powers to be a super hero."

They also really responded well to our colour scheme and logo, and the idea of using a decal. They liked the idea of the elderly gold card being embedded with the snapper chip, and suggested that we use some kind of interaction between the people, rather than another interact with a machine, to gain the reward. I told them about my earlier idea of using the gold card snapper to activate the reward in the app, and that was exactly what they were talking about. 

Shaun was in the same position as me and Kristen after the class this morning. His groups idea had been knocked down and they had only begun to begin rebuilding it. The colour scheme and the logo they have developed is great. The idea of the podiums with an interactive touch screen displaying events was well received. it was also suggested that the screens be able to have events added to them.

Jose is working on a lunch box type thing which has inserts to cut children fruit into shapes. this also attaches to the school bag. I asked how much pressure would it take to cut the fruit. he said it requires an adult to pre-cut the fruit into segments for the children to be able to press it. this encourages a shared experience between the child and the parent which is nice. I suggested using different materials and textures so that it is tactile and interesting for the child to touch, hold and use.


Week Nine

I had to stay and talk with Kristen for our project. There were no messages about if we were meeting or not so I assume everyone else was hard at work also.


Week Ten


Assuming everyone is too busy again as there are no messages about the meeting. Again had to discuss strategy for moving forward.


Week Eleven - Tuesday

We met up briefly but Jose couldn't make it so I just asked for the groups opinion on the headline and tag line. 

They loved the idea of using the bat signal as a metaphor for our app, as it relates to the theme and it instantly explains the take notice function of the app.
The clear favourite message from asking people in class as well as my group was 

Even a Hero needs prompting sometimes.
let the supersnap app be your bat signal

they also really liked the rhyming snap and app.
They did think the copy I wrote needed some shortening. main points tag on and take notice the rest can be discovered later.


Week Eleven - Friday


Had heaps to get on with again. We had a messenger discussion on how things are going for us. We seemed to pretty much all be in the same boat. Rachel had 4 of 6 garments to finish. Evie and shaun both had dossiers and presentations to do. I showed them the bus and they really liked it. 


Week Twelve 

I showed Evie the flyer when we were waiting at the printed and she thought it was shaping up quite nicely, but it did need a few things fixed up like the text length. she really liked the dye cut bubble idea.

Reflective Images

Week One

Prospective

Chosen Reading and Summaries

Journey Map for Abbey

Study of the most Effective of the 5 ways to well being

Chosen

A screen capture from a video of passengers reacting to an installation piece by UN Women. This was to bring awareness to the public about the sexual violation of female commuters on Mexico City trains. 

I chose this because it is so outside the box. They could have just done a print campaign but I don't believe it would have generated as much debate as this controversial piece. I think this achieves the aim to gain awareness, and empathy from male passengers by placing them in the uncomfortable situation these women were/are in on a daily basis.


Week Two


Prospective

I found this campaign and the london poetry one inspired our direction

Reflecting on the week that was with my interdisciplinary exchange group.

I looked a lot at kindness again and this idea of being the positive change you want to see came up.

Chosen

I really liked this image because of the contradictory behaviour I witnessed. four young boys vacated their seat they were in together for a mother with a pram, and the elderly man was busy messing around with his phone while his wife was trying to talk to him.

Week Three

Prospective

Looking at more legible handwritten typefaces for the more personal touch for the details about Mildred.

Chosen

I chose this image because it showed all the stages of what was happening during the week.

trial printing, feedback, changing the document to accommodate feedback.

Week Four

Prospective

 presenting to the full lecture theatre

 presenting to the class

 our project out on display

Chosen

I chose this one because it makes it seem final seeing our project in the box, all handed in.

Week Five

Prospective

This week was very much about Idea generation. Seeing these two people simultaneously smoking in separate bus shelters made me think maybe one etiquette we could address is not smoking in the bus shelters.

This just goes to show how ineffective the bugbear campaign from 2014 was. the poster is so small and facing outwards! 

Half of this week was spent looking into old fashioned educational films based off the idea that Bethesda used in the game fallout. It seems this avenue has been explored by other transport etiquette campaigns, however poorly.

Chosen

I chose this one because it shows the ideas as a work in progress. It is more of the thinking aspect synonymous with the stage we are at. Back to the drawing board.

Week Six

Prospective

This week I came with the idea of the campaign being centered around the idea of putting yourself in someone elses shoes. Also trying to focus on the positive aspect rather then the negative, so a badge of honour rather then a mark of shame.

Chosen

This was the phrase of the week for me.

Week Seven

Prospective

This week my focus was on naming the app and developing some ideas for touch points.

Chosen

I have chosen this as it is the most recent development in the line of logo ideas. It is working much better than the longer version. We got some advice that maybe stacking the words with more emphasis on Fare would work better.

Week Eight

Prospective

More development and feedback on touch points, colour schemes, logo, Typeface.

Chosen

Displaying a more simple, happier time when we thought we were on track...

Week Nine

Prospective

This was a really hard week. Total change of direction after getting slammed on Friday and Tuesday. 

Bloody seatoun bus cancelled yet again! Late for being early. Get it together Go Welllington

Chosen

Finally some progress

Week Ten

Prospective

This week has been all about developing the comic book style further

https://10000bigones.files.wordpress.com/2012/05/burned-out.jpg?w=529

https://vectortoons.com/wp-content/uploads/2015/04/exhausted-collection-sarah-005.jpg

https://i1.wp.com/chinesehacks.com/wp-content/uploads/2011/07/burnedout.jpg?fit=423%2C345

http://www.christianitytoday.com/images/76461.jpg?w=620

Chosen

I am getting to the point there is nothing left in the tank. 

Week Eleven

Prospective

This week has been rough but I'm going for it... now I have a task to focus on, a solid idea, and set style. Every waking minute dedicated to pulling it off!

https://media.licdn.com/mpr/mpr/AAEAAQAAAAAAAAk2AAAAJGMyYjQ0NzE4LTc4ZTMtNDlkZS1hNDQ3LWE1ZmI2NzVhNDViMA.png

The end is near!

Chosen


This week was about developing something to go with the headlines I wrote. It was going to be a billboard but it definitely works better with the bus, as i can incorporate my earlier idea of using printed image and reality cross over with the early lady on the door.