Reflective Image of the Week - Week 6

Ideas becoming prototypes and the prototype so far is bringing snapper to cellphones and getting rid of the card. Getting some real positive feedback for this!

Reflective Image of the Week - Week 5

20 ideas in 20 minutes, ideas ideas ideas, randomly generating. Some are actually interesting and different and could possibly work for the brief!

Prototyping in class

Prototyping app - 

user journey through the app

Feedback from user testing - 

They were all very excited about the app, and the function of getting rid of the snapper card!

Feedback from others:

mildly confused by how to tap phone
good how it shows time
surprised & excited by message *GOOD JOB KRISTEN GOIN REALLY WELLgeneral consensus is that they would accept the standing proposal -not for reward but bc pressure from otherswhat if everyone accepted? good because most people are constantly on their phone- would see the message & convenience "a really good idea" tension - how to tell if pregnant/needing help etc?? could be tagged or a part of their profile? could be getting info from facebook or email?

For next class:

- Prototype! Prototype! 

Ideation and inital prototype

Ideas - 

Thinking further about this prototype, the questions which need addressing and the benefits for people. 

Prototype - 

Many screens but I have left past the prompt empty, I think it is vital to find out what rewards will effect people the most of different demographics. 

Human Ethics form for Prototyping in Class

Talent Release form:

App Notification Examples

The Gif is really cool. The idea that the only option is deliver me pizza and an x makes the deliver option more attract.

Congratulations is nice in the bright box, works with our brief format, so does the circular button. The main points are easily visible congrats, $15, start shopping.

Again x and emphasis on sale

Bright coloured button for the action you want them to choose

Little text, photographic. simple options

Class 6.1

Ideas Ideas Ideas - 

What idea are we going to stick with?!

We were looking at the interactive experience along with the app which notifies people when people require seats on the bus.

Our idea of this developed from the experience into a app which the experience turned into an advertising video which created awareness for the app.

Our biggest drawcard to the app will be the functionality of no longer requiring a snapper card to get on and off the bus, purely a cellphone being all you need.

Quick prototype of experience - 

This prototype was quick and fast, it really quickly outlined the intentions of the app and the usability. 

Some feedback we received was trying to take the app back a step and leaving a screen blank and asking what would people expect from this? Also what other initiatives would actually effect people. For some a 10% discount would be nothing, where as others they would easily stand for that discount.

To do:

- More paper prototyping, try the phone app, try new completely different ideas completely. 

- Look up the MS Bike as a research example.

- Fill in prototype information sheets - 2 forms

Catch-up - Cross Exchange

Due to my group not being able to meet at the correct time we all got together and met on the Monday after, this group session was good and interesting and it was nice to see what everyone else is doing. We gave some feedback from our own perspectives and the ways we would have undertaken such a different brief under the different majors.

It is very interesting to see how everyone works differently and especially how abstract fashion is and how you can create a fashion collection which represents well-being! - This is crazy!

Here is a photo of the table where we all met and laid out our work for each-other.

Etiquette - Ideas

Storyboard - Educational Etiquette Video

In Their Shoes Inspiration

This idea for an experience to create Empathy was inspired by the proverb:

In Their Shoes Promotion Decals

This is a decal promotion campaign for the experience of putting yourself in the shoes of the people who need seats on public transport.

It is a first touch point in a three point campaign which would include the experience of trying to deal with I.e getting aboard the bus in a wheelchair, or getting into a none priority seat with a heavily pregnant fake belly. 

The third touch point could be some kind of scarf or pin or some other signifier which lets people know you will give up your see for them without confrontation. 

or an app which notifies you when someone boards the bus who needs a seat when the bus is full, and rewards you for giving up your seat.

In Their Shoes Experience

Maybe this experience is a moving bus that travels to schools like the life education bus. Teaching children empathy early will improve their etiquette later on.

Etiquette - Research

Etiquette Research - Videos

Modern

Nice and short, straight to the point. still using the format of the educational video with voice over, typography screens, and demonstrations but with a modern twist.

Starting with the please stand by and tv static gave this an old fashioned connection without the whole video paying homage to the old school feel. also very quick and to the point.

This is for a "Quiet car" on the train, a possible option we could implement is a priority car at the front of every train. Not sure how that could work for buses. This video is for proper etiquette on this car, again showing proper and improper behaviour.

This was kinda poorly done, but is meant to be the style of old educational videos which i think is an interesting way to make the point of etiquette - connecting it back with an era when people were taught manners etc.

I liked the cross over of real train images and cartoons/floating type.

This had a lot of good information in it but it was way too long at 10:35. it addressed the issues faced by commuters and provided proper etiquette for dealing with the situations.

Educational video page

This page has 10 different videos on other subjects, but nothing on manners. although it confirms that the educational videos do indeed follow a set format:

• Black and white video with film flecks
• Static in the audio
• 1950's movie music
• Unnaturally cheery
• Voice over 
• Typographic cut aways
• Moral lessons taught by showing what happens when you do the wrong thing

Etiquette Research - Video Parodies

These video are parodies, made by Bethesda, of the old school educational films. they follow the basic format of the educational film described above.

Etiquette App

Article - NYC Seat Share

Designs By Michael Graves Architecture and Design 

This Article brings up another issue relating to the etiquette of priority seating; those who require a seat for an invisible disability. I can relate to this, as I have a spinal injury and nerve compression which is not physically evident. I don't ask for seating on full trains because there is no way to prove I require it. Like the friend in the article I would not be inclined to wear a badge displaying I need priority seating. This reminds me much of Nazi's making Jewish people wear the star of David.

On the flip side, a badge for those who are willing to give up their seat is a positive, likened to a badge of honour.

Moving forward, as this article shows, it is definitely important to focus on rewarding the positive rather than focusing on the negative sad side of things.

This kind of system could be implemented as a final step, after the people experience what it is like for disabled people on public transport. 

What form could this "badge of honour" take, seeing as people don't wear badges or pins anymore?

Micheal Graves Design studio idea is great because of its versatility and its visibility with the bright rainbow colours, you shouldn't miss it.

Uk Simulation Elderly Experience

This is a similar concept to our idea to create empathy for elderly. The company is putting their drivers through this empathy for elderly training, so they can better understand the struggles faced by a growing number of their passengers.

Article - Blind Bus Pass Refused

From this I have learnt Wellington bus drivers go through a training course to learn how to deal with disabled passengers, and Legally Blind people are issued a card which entitles them to concession public transport fares as they cannot drive.

Also, unrelated to this article, elderly over 65 get a SuperGold card allowing them free travel on off-peak times.

Give up Your Seat Campaigns

MS Bike

Suggested by Jason to watch as inspiration for the experience becoming a video.

This would create an empathy for what it is like to live with MS even without actually going to a location and experiencing it for yourself because of the familiarity of the bike.

Riding the bus is also a familiar experience so maybe just asking the viewer to imagine if they were 8 months pregnant, or had to fit a wheel chair almost the width of the aisle on to a bus. What would that be like?

http://www.lifehack.org/articles/lifestyle/12-ways-teach-your-children-the-skill-empathy.html
 “how would you feel if….” is not as effective as actually role-playing being in the situation.

Creating Empathy

http://micheleborba.com/5-creative-ways-educators-teach-empathy/

Be Friendly

A simple, overlooked way to increase empathy is by making the culture friendlier. 

Break Down Barriers

we are more likely to empathize with people in our immediate circles or care about those “like us.” Expanding our  familiarity circles to those “not like us” opens the path to empathy.

Talk/Connect

empathy is driven by face-to-face connection, and it’s why we must keep the art of conversation alive.

Play Chess

playing face-to-face, imagined their opponent’s next plays, tuned in to emotional cues (“Does he look confident, hesitant, or anxious about that move?”), and predicted “if- then” scenarios (“If he moves that piece, then . . .”). Those students were learning to step into other’s shoes, but also having fun, building relationships, and practicing empathy-building skills.

Build a Friendly Atmosphere

The goal is to create a safe and cozy atmosphere. Empathy opens when we are in places where they feel safe, accepted, and heard.