Etiquette - Ideas

Storyboard - Educational Etiquette Video

In Their Shoes Inspiration

This idea for an experience to create Empathy was inspired by the proverb:

In Their Shoes Promotion Decals

This is a decal promotion campaign for the experience of putting yourself in the shoes of the people who need seats on public transport.

It is a first touch point in a three point campaign which would include the experience of trying to deal with I.e getting aboard the bus in a wheelchair, or getting into a none priority seat with a heavily pregnant fake belly. 

The third touch point could be some kind of scarf or pin or some other signifier which lets people know you will give up your see for them without confrontation. 

or an app which notifies you when someone boards the bus who needs a seat when the bus is full, and rewards you for giving up your seat.

In Their Shoes Experience

Maybe this experience is a moving bus that travels to schools like the life education bus. Teaching children empathy early will improve their etiquette later on.