MORE Flyer Development

Flyer Front

This flyer is using the nostalgic style of a post card, the simple one line paired with an image, to evoke fond memories for the elderly (65+).

The ellipsis not only has the feeling of getting lost in the memories of the good old days but suggests there is more information on the reverse side to explain the image.

The dream bubble and sepia tone turn the image into a memory of the past.

There are hints of the comic style in the half tone and the comic story box and typeface, but for the audience going too comic isn't really appropriate.

The photo is of a things the way they should be. The gold card holders have the priority seats and all is well with the world.

Flyer Back

The reverse side is a bit more impactful. This needed a bit more comic style to match the rest of the campaign. The image is a parody of a comic book punch with works with the opening line to make supersnap the hero.
This still also keeps with the post card look with the panels

More Development - Front

The half tone is awful. the shadows aren't working. This isnt speaking to an elderly audience what so ever.


Cloud - Front

This would be cut as the cloud shape to be a little bit more interesting but keep everything that was working in the earlier version to talk to the elderly audience.

Cloud - Back

This would be cut as the cloud shape. again keeping what was working in the earlier version to talk to the elderly audience.

This would need the burst behind the square and the oversite of the square masked. The logo would need to be white. The half tone didn't work in any of the other colours, other than possibly pink which would also need a white logo. It feels too much for me though with the half tone.

The burst would need to hide behind the box, but this is much calmer and cleaner which i think would work for the audience better.

The box looks better in the white transparency, as it did with the other layout. I do think i am liking the bubble cut version of the back more but the front makes it a little harder to place the text box, unless i add the text box to the bubble cut shape to keeps its initial position. I like this because it goes with the comic style but isn't excessively visually overpowering for the elderly people. I also cuts down the large amount of negative space i had in the post card version.

The centre align text on this is definitely more comic book, and visually the burst looks more natural.

This text alignment is a lot more corporate but looks a lot tidier despite the terrible rag which follows the edge of the cloud outline. the point isnt overly cohesive now that it is shortened but it has removed the need for a transparent overlay for legibility sake.

The point size is now 11, which is as big as it can get for this a5 format.

Cloud - Front text

Cloud - Front 

This is implementing the changes jason asked to see, making the cover fit with the other touch points and giving the text a little more information. I have given it the halftone blue and white, cropped the people, the seats and the bars (to give context). Also i have added the burst in the "dead space" with the secondary text. The text box now sticks out of the cloud and is added to the dye cut shape, just as the buses text box exceeds the buses form.